How Property Tax Optimisers achieved a whopping 460% ROI starting from scratch

Property Tax Optimisers is a UK-based tax firm specializing in Capital Allowances, Capital Gains Tax, SDLT and several more services. We built PTO from the ground up, their website, landing pages, setting up and running Google Ads campaigns along with email campaigns.

56
Conversions

£932
Cost Per Conversion

460%
Increased ROI

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[The Growth Plan]

A general overview
of Property Tax Optimisers
Property Tax Optimisers helps property owners and investors across the UK identify tax relief opportunities. Known for their expertise in property and tax legislation and over 25 years’ experience, they craft tax strategies that protect investment value and reduce liabilities.

Aug 1 - 31, 2025:

The Spotlight

Winning data, built from calculated research
We’ve conducted over 1,167 A/B tests across hundreds of campaigns so you don’t have to.
We’ve already done the hard part. Now you get to skip the guesswork and scale faster.
Simon Skinner
Director, Property Tax Optimisers

“I have been a Capital Allowance expert for 25 years now and I wanted someone who understood our vision for Property Tax Optimisers and I couldn’t have anyone better than Xcelerate. I do not understand much about Google ads and the rest of the stuff but Shresth and Akshat have always answered every question I’ve had and have always delivered. Couldn’t have asked for a better team!”

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